4F Speed Hiker SHOE 3D
Product Animation
INTRO
4F Speed Hiker is a technical outdoor shoe designed for trail running but equally suited for everyday use. Our 3D animation highlights the shoe’s innovative features, blending function and style in a way that resonates with Gen Z and the brand’s target audience. The visuals focus on technical details, dynamic environments, and sound design that enhances the overall experience.
VISUAL CONCEPT
The animation should place the 4F Speed Hiker in its natural element—rugged terrain and trail landscapes. The aesthetic aligns with the Gorpcore trend, emphasizing the shoe’s adaptability for both outdoor performance and urban styling. Using a mix of photorealistic rendering and technical overlays, we showcase key innovations that define this model.
EXTRA STILLS
The client also needed strong stills for print and social campaigns — so we jumped in to help.
We created a set of detailed shots that focus on materials, textures, and colorways, staying true to the look and feel of the animation. These visuals were all about clarity, vibe, and showing the product at its best — even when it’s not moving.
Everything was built within the same 3D pipeline, so keeping consistency across motion and stills was smooth and efficient.
TECHNICAL DRAWINGS INTEGRATION
To highlight the product’s technical foundation, we incorporate production drawings, blueprints and wireframes into the animation. These elements reinforce the engineering expertise behind the 4F Speed Hiker while visually enriching the storytelling.
SOUND DESIGN
We handled the full sound design for the animation — building an audio layer that adds depth and energy to the visuals.
A mix of natural ASMR-like sounds — crunching gravel, rustling leaves, flowing water — blends with dynamic transitions to keep the pace sharp and engaging. The goal was to reflect the shoe’s technical nature while making the whole experience more immersive and sensory-driven.
THANKS FOR WATCHING!
Big thanks for checking out the project — we had a blast bringing this one to life.
If you’ve got any thoughts or just wanna say hi, feel free to drop us a line.